Growth ยท 6 min read
How to turn competitor pages into campaign ideas
Extract hooks, positioning, pricing cues, CTA structure, and ad angles from competitor pages without simply copying them.
Identify assumptions instead of copying pages
The useful part is understanding what a competitor assumes: who they target, which pain they lead with, what proof they use, and where the offer is strong.
Turn observations into tests
Good competitor research should end with testable ad angles, landing page hypotheses, objection handling, and creative briefs.